1. Increased exposure of company
- Highly effective in creating awareness, building loyalty and importantly, selling the product
- Mascots create media exposure and excitement. At community events, the mascot is often photographed for print media or filmed for TV news
2. Appeal to the human psyche
- A mascot’s personality can distinguish a brand.
I.e. The Mack Trucks bulldog mascot evokes toughness and strength
3. Build brand recognition of a product
- Generate goodwill for the brand
- Act as an ambassador for the brand by providing a voice for the company’s social conscience
- Can act as a rallying icon for community identification (for example, baseball fans doing the “Tomahawk Chop”)
- Create a more memorable marketing hook for promotional campaigns
4. Serve as the vehicle to quickly remind customers who you are and what you stand for
- They create the necessary positive image need for a message campaign to be a success
5. Attract new potential customers to learn more about your company
6. Incentive to get families to visit
7. Used as an educational tool and conveys a message
8. Create enthusiasm for any sporting event, fundraising event and participation in a program